In Mexico City there are more obstructions than we can imagine. They are part of our daily life and can affect our mood.

That's why Drano decided to create an special team to attack them that's how we formed the Drano Squad ready to face the challenge and change the consumers' mindset...

We went to the most chaotic spots in the city...

The mission: To spread the message of our brand through real agents of change.
The insight: There are obstructions that can't be prevented, but for those you can, use Drano...
The result: Drano was there for everyone when they needed it to help them flow.

One positive message and one small action can make a difference
+7.7M Impacts under bridges.
+50M people impacted by bus stops.
+2.9K cars impacted with the squad.
+3K giveaways delivered.
Clicks increased 276% vs. expected.
Impressions increased 120% (+45M) vs. expected.
Drano appeared in 1st place with 86% in search queries.
Mission accomplished