Telcel made a remarkable impact at the Mexico City Marathon. Positioned at the iconic Zocalo square, we created a dedicated space for runners once they finished the race.

In this location, runners discovered a team of specialized physiotherapists ready to provide massages that alleviated muscle tension and promoted recovery. Additionally, a relaxation area was available for participants to replenish their energy and unwind after the demanding course.

But the experience didn't stop there. Telcel offered runners the opportunity to immortalize their accomplishment. Through engraved plaques, each runner could carry a personalized keepsake featuring their marathon completion time—a tangible symbol of their commitment and perseverance.