The eighth season of Formula E in Mexico was a project where we not only produced the thrilling event but also handled a comprehensive 360-degree promotional campaign. With over 30,000 attendees, the race was filled with electricity, speed, and emotions, offering activities for the whole family.

Our objective was to bring the excitement of Formula E to every corner, and we succeeded through an all-encompassing promotional campaign. Utilizing digital media, OOH (out-of-home) advertising, television, and radio, we ensured that nobody missed the chance to experience this unique event.

But the fun didn't stop at the race; attendees were able to enjoy interactive experiences, games, and attractions designed to immerse everyone, from the little ones to adults, into the world of Formula E.

At the end of the race, the talented artists Humbe, Las Villa, and Matisse took the stage and delighted attendees with their energetic and contagious music.