Reaching our audience at key sports and fitness locations, we challenged them to discover the benefits of Quaker. We kicked off by creating the Quaker Pop-Up Bars, taking them to prominent sports events like the Mexico City Marathon, where participants received Quaker oats to enhance their workouts.

Subsequently, we devised the Quaker Challenge in collaboration with the top fitness studios in Mexico City, rewarding their members for committing to a training regimen and encouraging them to push their limits.